Am I Publishing Enough Content On Social Media? How Much Is Good Enough? - The $100 MBA Show Recap

Podcast: The $100 MBA Show

Published: 2026-02-18

Duration: 16 min

Summary

In this episode, Omar Zenhom discusses the critical importance of content volume on social media and challenges the common advice of simply being consistent. He emphasizes that to gain visibility and engagement, creators should aim to publish significantly more content to compete in a crowded digital landscape.

What Happened

Omar Zenhom opens the episode by addressing a question that many creators grapple with: how much content is enough on social media? He dismisses the idea that merely being consistent suffices, stating that to truly be visible, one must significantly increase their posting frequency. He likens the content creation landscape to fishing, asserting that a mere two to three posts per week is akin to fishing with a stick while others are using boats and nets. To stand out, he argues, creators need volume, which not only increases their visibility but also provides valuable feedback from their audience.

The episode delves into the practices of top creators in the space to illustrate the importance of content volume. Notably, Omar highlights Alex Ramosi, who publishes hundreds of posts each week, often reaching up to 500 pieces. Ramosi’s strategy includes systematic repurposing of content, allowing him to gauge what resonates with his audience quickly. Other examples include Cody Sanchez and Mel Robbins, both of whom leverage high volumes of content across platforms to maximize their reach. Omar shares that he himself has ramped up to publishing 50 pieces a week, recognizing this as just the beginning of his growth trajectory in social media engagement.

Key Insights

• Volume is essential for social media visibility.
• Top creators publish hundreds of posts weekly to compete.
• Experimentation is key to discovering what content resonates.
• Increased posting frequency leads to more engagement and feedback.

Key Questions Answered

How much content should I publish on social media?

Omar Zenhom emphasizes that posting only two to three pieces a week is inadequate for visibility in today's crowded social media landscape. He states, 'You need volume to create visibility,' suggesting that creators must significantly increase their posting frequency to compete effectively. This volume not only helps in gaining more exposure but also in receiving feedback from the audience, allowing for better content refinement.

What do top creators do differently on social media?

Top creators like Alex Ramosi and Cody Sanchez set themselves apart by posting at an astonishing volume—Ramosi reportedly publishes up to 500 pieces per week. This high output allows them to gather data on what works and what doesn't quickly. Omar notes that Ramosi repurposes content systematically, which maximizes reach and engagement without the need for constant new content creation.

Is consistency enough for social media success?

Omar argues that mere consistency is not sufficient for success in the crowded social media space. Instead, he believes that the key lies in increasing the number of posts to enhance visibility and engagement. He points out that many creators fail to see the benefits of increased volume because they don't experiment with their posting frequency enough to witness the changes in engagement.

How does repurposing content impact engagement?

Repurposing content is a strategy used by successful creators to maximize their reach and engagement. By taking existing long-form content and breaking it down into smaller posts, creators can test different formats and topics more efficiently. Omar cites Alex Ramosi’s approach of systematically repurposing his content to find out what resonates best with his audience, thus allowing for continual improvement in engagement.

What can I learn from Omar Zenhom's social media strategy?

Omar Zenhom shares that he initially neglected social media for almost a decade but has ramped up his efforts over the past year, now publishing about 50 pieces of content weekly. He acknowledges that this is just the beginning and aims to increase this output further. His journey illustrates the necessity of adapting and growing one’s content strategy to meet the demands of social media visibility.