Do Anything Exceptionally Well (even if you were starting out) | Ep 944 - The Game with Alex Hormozi Recap

Podcast: The Game with Alex Hormozi

Published: 2026-02-10

Duration: 17 min

Summary

In this episode, Absha Muzzi shares insights on how to excel in any industry by rejecting industry standards and setting higher expectations for yourself and your business. He emphasizes that success requires a mindset shift and a commitment to not settling for average.

What Happened

Absha Muzzi, a successful entrepreneur with a portfolio generating $250 million annually, discusses how he broke the Guinness World Record for the fastest-selling nonfiction book and shares strategies for achieving exceptional results in business. He emphasizes the importance of rejecting the notion of industry standards, which often leads to mediocrity. Muzzi recounts a conversation with a leader from a $500 million company who repeatedly defended their average performance by citing industry standards, prompting him to question the desire to be merely average in business.

Muzzi argues that businesses must aim for extraordinary success rather than accept the status quo. He believes that leaders should set the bar high in all aspects of their companies, from sales to customer service. With practical examples, he illustrates how challenging norms can lead to substantial improvements, such as a situation where a leader initially planned to hire five sales representatives per month but, after Muzzi's encouragement, realized they could onboard many more in a shorter timeframe. This shift in thinking highlights how often businesses limit their potential by adhering to perceived norms rather than pushing for excellence.

Key Insights

Key Questions Answered

What did Absha Muzzi achieve with his book launch?

Absha Muzzi launched a book that generated an astonishing $106 million in a single weekend, breaking the Guinness World Record for the fastest-selling nonfiction book of all time. This achievement underscores his ability to excel in various fields and sets a precedent for what can be accomplished with the right strategies and mindset.

How does Muzzi define industry standards?

Muzzi critiques the reliance on industry standards, suggesting they represent mediocrity. He illustrates this by recounting a conversation with a leader from a $500 million company who justified their average performance by claiming they were meeting industry standards. Muzzi challenges this notion, arguing that aiming for average means accepting that half the companies are performing better, which is not a mindset for success.

What is the importance of setting high standards in a company?

Muzzi emphasizes that the highest standard setter in a company is crucial for its success. He believes that leaders must hold the line in maintaining expectations across all departments, whether in sales, customer service, or operational efficiency. This discipline in leadership differentiates successful companies from those that fail to thrive.

How can businesses improve their hiring processes?

Muzzi shares an example where a leader considered hiring five sales representatives per month to meet goals. After Muzzi's challenge, the leader realized they could onboard many more in a shorter period. This illustrates the need for businesses to rethink their hiring strategies and to not limit themselves by arbitrary timelines that may hinder growth.

What does Muzzi mean by 'profit is unnatural'?

According to Muzzi, the statement 'profit is unnatural' reflects the challenges businesses face in maintaining profitability. He explains that when a company starts to succeed, there is a pressure to normalize spending, which can erode profit margins. Therefore, it is vital to have someone dedicated to maintaining high standards and a focus on profitability without unnecessary expansion or hiring.