How She Built a 7-Figure Business Without Ever Going Live Again. - The Amy Porterfield Show Recap

Podcast: The Amy Porterfield Show

Published: 2026-03-17

Duration: 48 min

Guests: Anna Conchar

What Happened

Anna Conchar, a successful entrepreneur, has built a 7-figure business using evergreen funnels without going live in front of an audience for almost two years. She started her business by running Facebook and Instagram ads for small businesses and eventually created a course teaching others how to become freelance ads managers. Her approach focuses on building a system that converts cold traffic consistently, using paid ads and evergreen funnels, rather than relying on live launches or viral content.

Evergreen funnels can be a powerful alternative to live launches, offering consistent sales and predictable income. However, they require consistent traffic, which is why Anna emphasizes the importance of paid ads. She explains that the key to a successful evergreen funnel is ensuring it is built for cold audiences, focusing on building trust quickly and effectively converting leads.

Anna identifies common mistakes people make with evergreen funnels, such as repurposing assets from live launches and failing to adjust messaging for cold audiences. She stresses the importance of the webinar and mentions that the story and teaching portions need to resonate with people who have never heard of you. The webinar should not overwhelm with features but instead focus on overcoming objections and demonstrating value.

Anna explains that targeting with meta ads has changed significantly, with more emphasis now on the ad copy itself rather than layered targeting criteria. She uses AI tools like ChatGPT to analyze ad performance and refine messaging, helping to optimize her evergreen funnel strategy. Her tech stack includes EverWebinar for hosting webinars, Flowdesk for email marketing, and Deadline Funnel for creating urgency.

For those considering evergreen funnels, Anna advises testing different price points and emphasizes that a sweet spot exists between $497 and $1997. She also highlights the need for urgency in the funnel, using Deadline Funnel to manage discounts or bonuses with clear expiration dates. According to Anna, knowing your numbers, such as cost per sale and show-up rates, is crucial for optimizing funnel performance.

Anna notes that while evergreen funnels can start without paid ads, scaling to achieve consistent sales requires them. She advises against overloading your current audience with evergreen offers, as this can lead to burnout. Anna's successful evergreen strategy allows her to maintain a flexible work schedule, balancing her professional and personal life effectively.

Key Insights