Stop Overthinking. Write Instead. - The Amy Porterfield Show Recap

Podcast: The Amy Porterfield Show

Published: 2026-03-03

Duration: 47 min

Summary

This episode emphasizes the transformative power of journaling for high achievers, showcasing how writing can enhance clarity, decision-making, and creativity. It invites listeners to embrace journaling as a tool for personal and business growth.

What Happened

In this episode, Amy Porterfield shares insights on the importance of journaling, especially for six-figure female founders who may feel overwhelmed in their businesses. She introduces her guest, Lauren L. Rubin, a journaling expert who emphasizes that journaling is not just a self-care practice but a significant tool for clarity and creativity. Both women discuss how writing helps to externalize thoughts and streamline decision-making, especially in the fast-paced world of entrepreneurship.

Amy reveals her personal obsession with journaling, showcasing her collection of journals and planning tools. She discusses how keeping her thoughts organized has helped her manage the constant decision-making that comes with running a business. The conversation highlights the scientific benefits of handwriting, including its positive impact on cognitive processing and memory, as well as its role in reducing the risk of dementia. The episode serves as a guide for those looking to start or reinvigorate their journaling practice, providing listeners with practical insights and encouragement.

Key Insights

Key Questions Answered

What are the benefits of journaling for business leaders?

Journaling helps develop the creative muscle necessary for visionary leadership and decision-making. According to Lauren L. Rubin, it provides structured thought, which is essential for making both spontaneous and long-term strategic choices. This structured approach to journaling is particularly valuable for high performers who need to manage complex responsibilities.

How can journaling reduce feelings of overwhelm in entrepreneurs?

Amy Porterfield points out that many entrepreneurs juggle numerous decisions and tasks, leading to mental clutter. Journaling allows individuals to externalize their thoughts, providing clarity and helping to organize their ideas, which ultimately reduces feelings of overwhelm. The act of writing can slow down the racing mind, especially at the end of the day.

What scientific studies support the benefits of handwriting?

A 2024 study mentioned in the episode found that handwriting activates brain networks associated with learning and memory, which typing does not. Additionally, research has shown that activities like journaling can lower the risk of dementia by 11%, making the practice beneficial not just for business but also for cognitive health.

How did Lauren L. Rubin become an expert in journaling?

Lauren L. Rubin's journey into journaling started from her corporate background and evolved into a passion project aimed at shifting the cultural perception of journaling. She realized that many people had misconceptions about journaling and wanted to create a space that celebrated its benefits. Her experience includes working with high-profile clients, which has positioned her as a leading voice in the field.

What materials does Amy Porterfield recommend for journaling?

Amy shares her enthusiasm for various journaling materials, including her favorite Louise Carmen journal and products from a female-run business called cloth and paper. She emphasizes the importance of having the right tools—like organized planners and quality pens— to enhance the journaling experience and make it more enjoyable.