The Pivot: Why I'm Closing the Doors to Digital Course Academy - The Amy Porterfield Show Recap

Podcast: The Amy Porterfield Show

Published: 2026-01-06

Duration: 21 min

Guests: Amy Porterfield

Summary

Amy Porterfield announces her decision to close new enrollments for the Digital Course Academy after years of successful launches. She is pivoting to a new online marketing-focused coaching program for female entrepreneurs seeking to double their revenue.

What Happened

Amy Porterfield made a surprising announcement about closing new enrollments for her flagship program, Digital Course Academy, a decision that marks a significant pivot in her career. Having served over 28,000 students, she emphasized that the program will continue to exist for current students with lifetime access, but new enrollments will cease.

The decision stems from a moment of clarity during the final night of the Academy's last launch, where Amy realized it was time to embark on a new chapter. She introduces the concept of 'earned elevation,' which is a pivot made from a place of strength and experience rather than impulsiveness.

Amy provides insight into the questions entrepreneurs should ask themselves before making a pivot, such as whether they are ready for financial uncertainty and public failure. She stresses the importance of distinguishing between an impulse pivot and an earned elevation, advising listeners to be strategic and intentional.

Her new venture involves launching an online marketing coaching program on January 27th, targeting female entrepreneurs with annual revenues of at least $150,000. This program aims to provide strategic guidance for doubling their revenue in a streamlined manner.

Amy reflects on her journey, explaining that despite the success of Digital Course Academy, she feels a strong pull towards working more closely with women who are ready for significant growth.

She encourages listeners to evaluate their own crossroads and discern whether it's time for them to make a move. Her message is one of empowerment, urging women to recognize their potential and embrace growth when the timing is right.

Amy concludes by inviting those interested in her new program to join the waitlist, assuring them she will continue to support and cheer them on in their entrepreneurial journeys.

Key Insights

• Digital Course Academy will no longer accept new enrollments, although existing students will retain lifetime access. This decision affects over 28,000 students who have participated in the program.
• The concept of 'earned elevation' is introduced as a strategic pivot based on strength and experience, contrasting with impulsive decision-making. Entrepreneurs are encouraged to assess their readiness for financial uncertainty and potential public failure before making similar moves.
• A new online marketing coaching program is set to launch on January 27th, targeting female entrepreneurs with annual revenues of at least $150,000. The program aims to provide guidance for doubling revenue in a streamlined manner.
• Entrepreneurs are urged to evaluate their own business crossroads to determine if it's time for a strategic pivot. The focus is on recognizing potential and embracing growth opportunities when the timing aligns with personal and professional goals.