If I Had to Start From ZERO… Here’s Exactly What I’d Do - empowerHER Recap

Podcast: empowerHER

Published: 2026-02-23

Duration: 35 min

Summary

In this episode, Keisha shares her insights on starting from scratch in business, emphasizing that past experiences and resilience can guide new ventures. She outlines a tactical approach to identifying a specific problem to solve and understanding the target audience.

What Happened

Keisha kicks off the episode with her signature blend of transparency and enthusiasm, addressing the common fears associated with starting over in business. She reassures listeners that even if they feel like they’re beginning from zero, they carry valuable experiences that can inform their next steps. Keisha reflects on her own journey, reminding us that past challenges have equipped us with essential skills and grit that will serve us in new endeavors. She illustrates this by describing the emotional spirals one can experience when faced with the unknown, but she encourages listeners to harness their past to fuel their future.

Transitioning into the tactical part of the episode, Keisha emphasizes the importance of clarity in business direction. Rather than getting bogged down by branding elements like logos and websites, she insists that the first step should be identifying a specific problem to solve and determining the target audience. She shares her own experience with successful products, like her podcast course, which thrived due to its clear promise and targeted demographic. This clarity allowed her to speak directly to the needs of her audience, distinguishing who her offerings were for and who they were not for, thereby increasing engagement and sales.

Key Insights