233M Views in 3 Days: The David Beckham AI Workflow - Marketing Against The Grain Recap
Podcast: Marketing Against The Grain
Published: 2026-01-20
Duration: 43 min
Guests: PJ Ace
Summary
PJ Ace shares insights into creating viral AI video ads, exemplified by the David Beckham ad that garnered 233 million views in three days. The episode explores the process and potential of AI in revolutionizing ad production.
What Happened
PJ Ace, dubbed the Don Draper of AI ads, shares how he created a viral AI video ad featuring David Beckham that amassed 233 million views in three days. He discusses the streamlined process of making AI videos, emphasizing the speed and efficiency compared to traditional methods. PJ recounts his experience creating an ad for the prediction market Kaulchi, highlighting that it took just two days to complete due to the absence of a lengthy approval process. The conversation reveals how AI tools enable the creation of contextually relevant and timely ads, such as the one made for the NBA Finals, which was crafted right before the game to reflect the teams playing. PJ emphasizes the importance of a team approach in AI filmmaking, paralleling traditional animation processes, and details the roles involved, from writer to editor. He also shares his framework, tools like Figma and Ideogram, and techniques for creating high-quality, AI-generated ads. The episode concludes with discussions on the future of AI in filmmaking, the potential for AI to democratize content creation, and how brands can leverage these advancements for cost-effective and impactful marketing.
Key Insights
- A viral AI video ad featuring David Beckham reached 233 million views in just three days, showcasing the rapid impact of AI-driven content.
- AI tools allowed for the creation of an ad for the prediction market Kaulchi in only two days, bypassing traditional lengthy approval processes.
- AI-enabled ads can be produced in real-time to reflect current events, as demonstrated by an ad crafted for the NBA Finals right before the game to include the teams playing.
- The AI filmmaking process involves a team approach similar to traditional animation, with roles ranging from writer to editor, utilizing tools like Figma and Ideogram for high-quality output.