Claude Broke. Perplexity Built the App Anyway
Marketing Against The Grain Podcast Recap
Published:
What Happened
Kieran and Kip focus on building a creator hub using Perplexity Computer and Claude Code. These tools assist marketers in partnering with creators by identifying potential collaborators, conducting outreach, proposing economic terms, and managing sponsorship contracts. Kieran mentions using Claude Opus to refine prompts before employing Claude Code due to cost-efficiency and token savings.
Perplexity Computer stands out with its mobile and desktop apps that sync seamlessly, offering a competitive edge over other AI tools. The creators quickly built a creator hub prototype in just 30 minutes, showcasing the efficiency of Perplexity Computer. This prototype includes features like automated company research, buyer persona creation, platform relevance assessment, and creator discovery.
Kieran and Kip are writing a book called 'Loop,' which includes chapters on creators, and have integrated draft chapters into Perplexity Computer. This integration demonstrates how book content can enhance AI tools' functionality. They also discuss the potential of creating a marketplace for books out of copyright, allowing AI to access and update them.
The hosts touched on the importance of aligning with AI models before executing tasks, emphasizing that building tools involves iteration and not just writing a few sentences. Multimodal tools like Perplexity Computer consume a lot of tokens, and Kieran uses Manus for infinite token usage. The potential of integrating APIs and connectors to enhance the MVP's functionality was also discussed.
Kieran and Kip used insights from a 'creator chapter' that involved extensive effort, resulting in 20 pages of content about working with creators. They demonstrated prototypes of creator outreach during the podcast and highlighted the significance of creators and partnerships in marketing campaigns.
There is a possibility of releasing a creator app for public use in the future, as discussed in the episode. This app could draft full partnership proposals and emails from a campaign, and include a navigation feature that could be improved by combining different elements. Integration with HubSpot could allow the app to automatically pull in campaigns and creator data from a database.
Key Insights
- The creator hub tool built with Perplexity Computer and Claude Code helps marketers partner with creators by identifying them, conducting outreach, and managing contracts. This tool enables efficient sponsorship management and economic proposal generation.
- Perplexity Computer's mobile and desktop apps sync perfectly, providing a seamless user experience. This synchronization offers a significant advantage over other AI tools, facilitating the rapid building of MVPs and prototypes.
- Kieran and Kip are writing a book called 'Loop,' using its draft chapters integrated into Perplexity Computer to build a creator-related skill. This showcases the integration of book content into AI tools for enhanced functionality, reflecting the potential for a marketplace of AI-accessible books.
- The potential release of a public creator app could transform how marketers draft partnership proposals and emails. Integration with HubSpot might allow seamless data pulling from databases, highlighting the importance of API and connector integration.