#2277 My Body Tutor: Remote Coaching as a Service - Startup Stories - Mixergy Recap

Podcast: Startup Stories - Mixergy

Published: 2025-07-09

Duration: 0 min

Guests: Adam Gilbert

Summary

Adam Gilbert's My Body Tutor offers daily accountability and personalized coaching to help clients achieve health and fitness goals, leveraging human connection instead of automation.

What Happened

Adam Gilbert, founder of My Body Tutor, shares the journey of building a successful remote coaching business that focuses on human accountability rather than software. The idea stemmed from his personal experiences with health challenges in his family, which motivated him to prioritize health as true wealth.

Gilbert's business model focuses on daily communication with clients to ensure consistency, which he identifies as the missing link in achieving fitness goals. Initially launched in 2007, My Body Tutor quickly grew from personal coaching to employing 75 coaches, maintaining profitability since its inception.

The conversation reveals Gilbert's belief that people know what they need to do to stay healthy, but struggle with consistency. His approach is tailored to address mindset, psychology, and habits, alongside providing a personalized plan and accountability.

Gilbert discusses the evolution of My Body Tutor from a simple email and text-based system to a more sophisticated software platform that supports a team of coaches while maintaining a high quality of client interaction.

He highlights the importance of finding the right coaches who are not only knowledgeable but also skilled in fostering client relationships and motivating behavior change. The business thrives on word-of-mouth referrals, driven by client success stories.

Additionally, Gilbert introduces Done Daily, a similar service aimed at helping entrepreneurs with productivity by holding them accountable for daily goals. This new venture is inspired by the demand for accountability in areas beyond health and fitness.

Overall, Gilbert emphasizes the value of human connection in coaching and how it can be more effective than automated systems in helping people achieve their goals.

Key Insights

• My Body Tutor, founded in 2007, has maintained profitability since its inception and employs 75 coaches to provide remote health coaching focused on daily accountability.
• The business model prioritizes daily communication with clients to address the common challenge of consistency in achieving fitness goals, rather than relying solely on software solutions.
• Done Daily is a new venture by the founder of My Body Tutor, designed to help entrepreneurs with productivity through daily goal accountability, expanding the concept beyond health and fitness.
• The success of My Body Tutor is largely driven by word-of-mouth referrals, supported by client success stories and the ability of coaches to foster strong client relationships.