#2292 AI Automation that makes cold calls - Startup Stories - Mixergy Recap

Podcast: Startup Stories - Mixergy

Published: 2026-01-08

Duration: 0 min

Summary

The episode discusses how Evgeny Matsey and Aiden Richards created Razora, an AI automation service that handles cold calls for real estate brokers, stemming from Matsey's frustrations with traditional cold calling methods. Their success highlights the potential for AI solutions across various industries.

What Happened

In this episode, listeners meet Evgeny Matsey and Aiden Richards, the co-founders of Razora, who developed an AI system to automate cold calls for real estate brokers. Matsey's journey began as a frustrated real estate agent, spending countless hours making cold calls with only a 1% conversion rate. Tired of the repetitive nature of the job and inspired by emerging AI technologies, Matsey decided to leverage his computer science background to create a more efficient solution.

The duo soon launched Facebook ads to promote their service, which resulted in immediate success. In just four days, they secured their first customers. Razora charges brokers a setup fee and a monthly subscription, showcasing how this AI-driven approach not only alleviates the burdens of cold calling but also opens up new avenues for brokers to connect with potential clients more effectively. The story resonates as a blueprint for how automation can revolutionize not just real estate, but various industries reliant on outreach and lead generation.

Key Insights

Key Questions Answered

How did Evgeny Matsey come up with the idea for Razora?

Evgeny Matsey's background in real estate and computer science led him to identify a significant problem with traditional cold calling methods. After two years of making calls, he grew frustrated with the repetitive nature of the work and the low conversion rates. Recognizing that AI voice agents were becoming more advanced, he decided to implement this technology into his workflow, ultimately leading to the creation of Razora.

What is the business model for Razora?

Razora operates with a tiered pricing model that includes an initial setup fee ranging from $1,000 to $2,500, depending on the complexity of the broker's workflow. Additionally, there is a monthly fee of $500 and a charge of 20 cents per conversational minute that the AI engages in. This structure provides brokers with a scalable solution for automating their cold calls.

What challenges did Matsey face while cold calling?

Matsey described the arduous process of cold calling, noting that connecting with homeowners was a significant hurdle. He would often have to make over 200 calls just to reach someone who might be interested, and even then, the conversion rate was only around 1%. This frustration contributed to his desire for a more efficient solution, fueling the development of Razora.

How quickly did Razora gain traction after launching?

Once Razora launched its Facebook ad campaign, the response was overwhelming. The company secured its first customers in less than four days, demonstrating a robust demand for their AI-driven cold calling service. This rapid uptake highlights the effectiveness of their marketing strategy and the strong interest in automated solutions for lead generation in real estate.

What potential does this AI solution have for other industries?

The concept behind Razora's AI cold calling service is not limited to real estate. Matsey's experience and the success of the platform suggest that similar automation can be applied in various sectors that rely on outbound sales and lead generation. This adaptability opens the door for innovation across multiple industries, where repetitive outreach tasks can be streamlined through AI technology.