#2295 Ryan Carson: How AI does my marketing for me - Startup Stories - Mixergy Recap

Podcast: Startup Stories - Mixergy

Published: 2026-01-26

Duration: 0 min

Summary

Ryan Carson discusses how he leverages AI to automate and personalize marketing efforts for his startup Untangle, which focuses on supporting individuals going through divorce. By using AI, he creates customized email drips that cater specifically to the unique situations of each customer.

What Happened

Ryan Carson, a seasoned founder with 25 years of experience, shared insights on his latest venture, Untangle, which utilizes AI to streamline marketing efforts. While setting up email drips for his business, he realized the potential of AI to generate personalized emails for different customer segments. Instead of crafting multiple drips for various scenarios, he developed an AI-driven workflow that customizes messages based on individual customer contexts, making each email more relevant and engaging.

Carson detailed how he implemented an automated system that analyzes key marketing stats and sends tailored recommendations for improving the marketing funnel. This system not only generates insights but also identifies customers who show high engagement by clicking on emails multiple times. In one instance, this approach led to a personal engagement with a potential customer who had not yet signed up, resulting in a successful conversion during a video call. Carson emphasized the importance of human connection in automation, stating he reached out directly to engage prospects meaningfully.

To enhance the automation process, Carson explained the technical steps involved, from gathering customer data to normalizing user profiles and generating custom emails through AI models like Opus 4.5. He highlighted the significance of ensuring that the emails are not only personalized but also aligned with the product’s features to avoid any inaccuracies. Tools like Resend were mentioned as effective platforms for sending these customized emails, showcasing the evolving landscape of email marketing powered by AI.

Key Insights

• AI can significantly enhance email marketing by personalizing content for diverse customer needs.
• Automating insights and engagement tracking can lead to more effective customer interactions.
• Building a system that leverages customer context improves the relevance of communications.
• Maintaining a personal touch in automated marketing strategies can drive higher conversion rates.

Key Questions Answered

How does Ryan Carson use AI in his marketing?

Ryan Carson leverages AI to automate the creation of personalized email drips for his startup, Untangle. By using AI, he can generate emails that cater specifically to the unique circumstances of each customer, eliminating the need to write multiple campaigns for different scenarios. This approach allows him to engage users more effectively by sending them tailored messages based on their specific situations.

What is Untangle and how does it help people going through divorce?

Untangle is Ryan Carson's latest venture that focuses on providing AI-driven support for individuals navigating the divorce process. The platform offers tools and resources designed to assist users in understanding their situations better and accessing personalized guidance, thereby making the often complex and emotional journey of divorce more manageable.

What are the benefits of AI-driven email marketing?

AI-driven email marketing offers numerous advantages, including the ability to create highly personalized content for different customer segments. This enhances engagement and increases the likelihood of conversion. Additionally, AI can automate insights from customer interactions, allowing for timely follow-ups and more effective marketing strategies that align with user behavior.

How does Ryan Carson automate insights for his marketing funnel?

Carson has built a system that runs a cron job daily to analyze key marketing statistics. This system identifies customers who show high engagement and sends tailored recommendations on how to improve the marketing funnel. By automating this process, he can focus on high-potential leads and create custom email drips that resonate with their specific needs.

What tools does Ryan Carson recommend for email marketing?

In the episode, Carson mentions tools like Resend and SendGrid as effective platforms for sending automated emails. He particularly praises Resend for its user-friendly features and strong performance in email delivery, making it a preferred choice for his marketing needs.