Double Raises $13M to Close Your Books in Half the Time - The SaaS CFO Recap

Podcast: The SaaS CFO

Published: 2026-03-12

Duration: 16 min

Guests: Ben Stein

Summary

Ben Stein, co-founder and CEO of Double, discusses how the company’s AI-powered month-end close management tool is streamlining accounting processes for businesses and outsourced accounting firms alike, and shares insights on their $13M fundraising journey and go-to-market strategies.

What Happened

Double's co-founder and CEO, Ben Stein, shared his background in SaaS finance and how it informed the creation of Double, a month-end close management platform. The product integrates with major accounting software like QuickBooks, Xero, Sage, and NetSuite, automating tasks such as transaction categorization, journal entries, flux analysis, and management reporting. The platform targets both outsourced accounting firms and internal corporate accounting teams, offering scalability from small firms to businesses generating $50M-$100M in revenue.

Stein explained that Double’s pricing for outsourced accounting firms is straightforward, charging per connected client, while corporate clients are billed based on size and complexity. He also discussed the shift toward AI-powered features, which unlocked the ability to handle a broader scope of tasks, enhancing efficiency and reducing the burden on one-person finance teams or small financial departments.

The company has raised $13M to date, including a $6.5M Series A led by Sid at Album Ventures. Stein emphasized the importance of founder-investor alignment, likening board relationships to a long-term marriage. He even mentioned accepting a lower valuation to partner with the right investor, highlighting the strategic value of this decision.

On the go-to-market front, Double employs traditional SaaS strategies like paid ads, cold outreach, and trade shows, with significant success at major accounting tech conferences like Intuit Connect and XeroCon. Stein noted that focusing on fewer, high-value conferences has proven more effective than spreading resources thin across multiple events.

Customer feedback remains a core focus for Stein, who stressed the importance of maintaining direct relationships with users to build the right product roadmap. He observed that listening to customers ensures the product aligns with their needs, which in turn simplifies sales, retention, and support.

The company is fully remote, with 80 employees and a cluster in New York. While Stein serves as the sole finance lead for now, he shared insights on keeping financial metrics simple, such as using incremental CAC payback period to evaluate the effectiveness of go-to-market channels. This metric helps Double allocate resources efficiently without overly complex calculations.

Stein closed by reiterating his belief in the power of a well-built product to drive all aspects of a SaaS business. As Double continues to grow, the focus remains on scaling with customers and maintaining the agility to support businesses of all sizes and industries.

Key Insights

• Double charges outsourced accounting firms per connected client and corporate clients based on size and complexity, but the shift to AI-powered features lets the platform handle broader tasks, reducing strain on small finance teams. This flexibility helps them scale from startups to companies with $100M in revenue.
• Founder Ben Stein chose to accept a lower valuation to partner with the right investor, comparing board relationships to a long-term marriage. Picking alignment over cash ensured strategic backing, with Sid at Album Ventures leading their $6.5M Series A.
• Instead of spreading thin across events, Double focuses on a few high-value conferences like Intuit Connect and XeroCon. This targeted strategy brings in better leads and maximizes ROI compared to less focused marketing approaches.
• To keep go-to-market metrics actionable, Double relies on incremental CAC payback period rather than overcomplicated calculations. This helps them gauge which channels are working while staying lean with just one finance lead.

Key Questions Answered

What is Double and how does it help with month-end close processes?

Double is a month-end close management platform that integrates with accounting software like QuickBooks and Xero. It automates tasks such as transaction categorization, journal entries, and management reporting, helping businesses close their books faster and more efficiently.

How much funding has Double raised and who led their Series A?

Double has raised $13M to date, including a $6.5M Series A led by Sid at Album Ventures. Ben Stein highlighted the importance of working with aligned investors, even accepting a lower valuation to partner with the right fit.

What go-to-market strategies does Double use to reach accounting firms and finance teams?

Double employs traditional SaaS strategies, including paid ads, cold outreach, and trade shows. They focus on accounting tech conferences like Intuit Connect and XeroCon to build relationships and generate leads.