723: How to Make 5-10x More Money from Amazon - The Side Hustle Show Recap

Podcast: The Side Hustle Show

Published: 2026-02-12

Duration: 49 min

Summary

In this episode, Nick Loper and Jared Bauman discuss the evolving strategies for making money through the Amazon Influencer Program, highlighting the potential of Creator Connections campaigns. They emphasize a proactive approach to outreach and content creation to increase commission rates significantly.

What Happened

Nick Loper welcomes Jared Bauman to the podcast, where they explore how to unlock five to ten times more money from the Amazon Influencer Program. Jared shares his experience of earning around $3,000 a month and notes that the program has become increasingly competitive. He highlights that the traditional strategy of uploading numerous videos has led to diminishing returns, urging listeners to focus on the new strategy of Creator Connections, which offers higher commission rates for specific brand campaigns.

Jared explains that there are over 500,000 available brand campaigns through Creator Connections, allowing influencers to earn commissions ranging from 10% to as high as 40%. He suggests that influencers should begin by accepting campaigns for products they already own or have reviewed. If those products aren’t available, he recommends reaching out directly to brands, even if they state they don’t provide free products. Jared emphasizes the importance of making a compelling case in these outreach messages, including details about their status within the program and the type of content they plan to create. By doing this regularly, influencers can build a pipeline of products and increase their earnings significantly.

Key Insights

Key Questions Answered

What is the Amazon Influencer Program?

The Amazon Influencer Program allows creators to earn money by promoting products through their unique storefronts. Participants can share videos and recommendations, earning commissions on sales generated through their links. Jared Bauman emphasizes that while the program has traditionally relied on uploading videos, the landscape has changed, requiring influencers to adapt their strategies to remain successful.

How do Creator Connections campaigns work?

Creator Connections campaigns are brand-sponsored initiatives that offer influencers the opportunity to create content for specific products. These campaigns often provide higher commission rates compared to standard affiliate earnings. Jared points out that with over 500,000 campaigns available, influencers can earn commissions ranging from 10% to as high as 40% by participating in these targeted opportunities.

What should I include in outreach messages to brands?

When reaching out to brands for potential collaborations, it's essential to include your status within the Amazon Influencer Program, any relevant experience or statistics about your previous content, and a clear outline of what you plan to do with the product. Jared suggests mentioning your Amazon storefront and any other platforms where you will promote the product, as well as providing your address for shipping.

What is the best way to find products for Creator Connections?

Jared advises starting with products you already own or have reviewed to make the process of accepting campaigns easier. If applicable products aren't available, he suggests reaching out to brands with a compelling message to request product samples. Regularly dedicating time to this outreach can help build a steady pipeline of products for review and promotion.

How has the Amazon Influencer Program changed over the years?

The Amazon Influencer Program has become more saturated and competitive, leading to decreased effectiveness of older strategies. Jared notes that while influencers still see results from traditional methods, the key to thriving now lies in utilizing Creator Connections campaigns. This shift requires influencers to be more proactive in their approach, reaching out to brands and leveraging higher commission opportunities.