ReThinking: Demystifying Gen Alpha slang with Adam Aleksic - Worklife with Adam Grant Recap

Podcast: Worklife with Adam Grant

Published: 2026-01-20

Duration: 35 min

Summary

In this episode, Adam Grant and linguist Adam Aleksic explore the evolution of Gen Alpha slang, examining how algorithm-driven trends shape language and culture. They discuss the phenomenon of 'algo speak' and its implications for understanding modern communication.

What Happened

Adam Grant welcomes Adam Aleksic, a 24-year-old linguist and creator known as Etymology Nerd, to discuss the language trends shaping Gen Alpha's communication. Aleksic introduces the concept of 'brain rot,' describing it as a semantic class that reflects algorithm-driven trends that lead to the overuse of phrases like 'skibbity' and 'Riz.' He explains how creators leverage trending terms to go viral, creating a feedback loop where these phrases become memes and saturate online discourse.

The conversation dives into the specific terms of Gen Alpha slang, with Aleksic quizzing Grant on their meanings. They explore the term 'labubu,' linked to a plush toy, and 'Dubai Chocolate,' a reference to a trending pistachio item. Aleksic notes how these terms, while seemingly meaningless, highlight a deeper societal commentary on the commodification of ideas driven by algorithms. The duo also delves into the meaning behind '6'7,' which originated from clip farming culture and reflects how the algorithm influences language use, demonstrating an absurdist take on modern communication.

As they discuss the impact of TikTok's sophisticated algorithms on language evolution, Aleksic emphasizes the significance of understanding these trends for developing media literacy. The episode highlights how the rise of short-form video content, alongside the capabilities of machine learning algorithms, has transformed the way language is created and disseminated online.

Key Insights

Key Questions Answered

What is 'brain rot' in Gen Alpha slang?

Brain rot is described as a semantic class that points back to algorithmic trends in language. It encompasses phrases that seem nonsensical yet reflect the impact of algorithms on communication. Aleksic explains that terms like 'skibbity' and 'Riz' are overused to the point of becoming memes, driven by a feedback loop where creators use trending terms to go viral, leading to a saturation of language that often lacks meaningful context.

How do trending phrases like 'labubu' and 'Dubai Chocolate' illustrate cultural commentary?

Aleksic highlights that these seemingly absurd terms serve as reflections of societal behaviors and the commodification of ideas pushed by algorithms. For instance, 'labubu,' associated with a plush toy, and 'Dubai Chocolate,' linked to a popular pistachio product, point to the hyper-commodification of items that the algorithm overrepresents. This illustrates how language evolves in response to market trends and the influence of digital culture.

What role does TikTok play in the evolution of Gen Alpha slang?

TikTok has significantly altered the landscape of language evolution by introducing sophisticated algorithms that tailor content to users. Aleksic discusses how the platform employs hundreds of algorithms for user classification and content matching, leading to a unique environment where language can adapt rapidly. The combination of machine learning and short-form video has created a new paradigm for communication where trends can emerge and dissipate quickly.

What does '6'7' mean in the context of Gen Alpha slang?

'6'7' is rooted in clip farming culture, where NBA players use the term during interviews to increase their chances of going viral. Aleksic explains that it has become a humorous interjection among Gen Alpha, reflecting the absurdity of trying to capture algorithmic attention. While it may seem meaningless, it serves as a commentary on how language and humor have evolved in response to the digital landscape shaped by algorithms.

How can understanding Gen Alpha slang improve media literacy?

Aleksic emphasizes that educating ourselves about the origins and meanings of trending phrases enhances our ability to judge reality. By dissecting the language of Gen Alpha and the role of algorithms in shaping it, we cultivate a deeper media literacy. This understanding allows individuals to navigate the complexities of modern communication and discern the impact of digital culture on language and societal norms.