Blue Ocean Strategy
Author: W. Chan Kim and Renée Mauborgne
W. Chan Kim and Renée Mauborgne outline how to create uncontested market space and render competition irrelevant.
Episodes Mentioning This Book
- Daniel Priestley: Plumbers Will Earn More Than Lawyers! I Predicted 2008, Now I'm Warning About 2029 - The Diary Of A CEO with Steven Bartlett
- From $4/Hour to $4 Billion Net Worth - My First Million