Cashvertising
Author: Drew Eric Whitman
Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers' deepest desires and impulses. Although Whitman's advice is applicable to all modes of advertising,
Episodes Mentioning This Book
- Why Copywriting & Storytelling Are Key To Product Management (With Drift's Dave Gerhardt) - Build with Maggie Crowley