Enchantment
Author: Guy Kawasaki
In 'Enchantment,' Guy Kawasaki explores the art of influencing people's hearts and minds through likability, trust, and competence, offering practical strategies for creating genuine connections and fostering loyalty in both personal and professional settings.
Episodes Mentioning This Book
- Guy Kawasaki: Win Every Pitch Using These Timeless Sales Principles | Sales | YAPClassic - Young and Profiting with Hala Taha