Influence: The Psychology of Persuasion
Author: Robert Cialdini
In 'Influence: The Psychology of Persuasion,' Robert Cialdini explores the powerful psychology behind why people say 'yes' and how to apply these understandings in everyday situations. Through engaging examples and scientific research, Cialdini reveals the six universal principles of influence and how to use them to become a skilled persuader.
Episodes Mentioning This Book
- Financial Products for Hedging with Vest Co-Founder Jeff Chang - Masters in Business
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