Marketing Myopia
Author: Theodore Levitt
In 'Marketing Myopia,' Theodore Levitt challenges businesses to broaden their outlook by focusing on customer needs rather than just their products, urging companies to redefine their industries to stay relevant and avoid obsolescence.
Episodes Mentioning This Book
- 640: Jim Hemerling, BCG. Co-author of "Beyond Great" (Strategy Skills classics) - The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving