Play Bigger
Author: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
In 'Play Bigger,' authors Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney explore the concept of category design, providing a blueprint for companies to create and dominate entirely new market categories by identifying and articulating problems that only they can solve.
Episodes Mentioning This Book
- Episode 824 | Crowded Markets, Problem Aware, A Stolen Idea, and More Listener Questions (with Jordan Gal) - Startups For the Rest of Us