Prospect Theory: An Analysis of Decision under Risk
Author: Amos Tversky and Daniel Kahneman
In 'Prospect Theory: An Analysis of Decision under Risk,' Amos Tversky and Daniel Kahneman explore how people make decisions in situations of risk and uncertainty, revealing that individuals value potential losses and gains differently, leading to cognitive biases that affect economic behavior.
Episodes Mentioning This Book
- How Cognitive Biases Work - Stuff You Should Know