The Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Author: Adam L. Penenberg

In 'The Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves,' Adam L. Penenberg explores the mechanics behind viral growth, illustrating how companies leverage network effects and the 'K factor' to expand their user base exponentially, transforming users into marketers.